AGOURA HILLS, Calif.--(BUSINESS WIRE)--Feb. 7, 2006--Jambo (www.jambo.com) -- a leading provider of solutions that effectively connect people by phone to businesses represented in Internet search and directory listings -- and the LA Weekly, Southern California's largest lifestyle weekly newspaper, today announced a partnership that will bring Jambo's proprietary advertising platform technology to traditional print media for the first time.

In a pilot program that will explore revenue opportunities, the LA Weekly and Jambo will run themed ads and other advertising units in the publication's print edition referencing a collection of businesses in various verticals. The first focuses on Valentine's Day and includes florists, spas, limo services and more; it hits the stands February 9, 2006.

Through this partnership, the LA Weekly gains a new source of revenue as the first print publisher in the Jambo Advertising Network(TM), a network of search engines, portals and directories that generate phone leads for Jambo's merchant partners. The publication's readers benefit from expanded advertising that offers them new categories of products and services.

According to the agreement, Jambo will tap into LA Weekly's 210,000 circulation, reaching more than 787,000 readers to generate targeted phone leads for its local merchant advertisers. The move expands the reach for its advertisers to include traditional print, along with Jambo's online lead generation partners like InfoSpace Inc., a leader in private-label search and online directory services.

"We're excited to be working with Jambo in the ever-changing landscape of local advertising," said Snookie Stoddard, director of classified advertising for LA Weekly. "We're gaining an additional source of revenue and the ability to reach new verticals and advertisers -- companies that value phone leads. And from us they'll get high-quality leads. Our readers look to us as the definitive source of local information -- whether it's to find the nearest florist, a local attorney or tickets to a weekend event."

"It's a perfect fit -- our technology is designed to generate targeted phone leads for local businesses, and the LA Weekly is the ultimate local community publication," said John Melideo, CEO, Jambo. "Our advertisers gain access to the readership of one of Southern California's most popular sources of information, while the LA Weekly gets a revenue stream from enthusiastic advertisers."